Salary: $26.74+ per hour (pay rate dependent upon qualifications)
Location: Fort Worth, TX
Position Summary:
The Community Relations Coordinator is responsible for increasing Tarrant Regional Water District’s visibility in the communities we serve, maximizing TRWD brand stories and driving community engagement through our owned communication channels (social, blogs, e-newsletters, etc.). This role disseminates District-related publicity and good-will information internally as well as externally to our communities served, in support of TRWD’s strategic goals.
Essential Functions and Responsibilities:
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to this position.
- Collaborate with internal teams to explore effective storytelling around differentiating research, projects, initiatives, etc. across TRWD
- Support creative public relation strategies and outreach initiatives to help achieve TRWD’s objectives and fulfill strategic plans, as outlined by department director
- Coordinate with the Community Relations and Marketing Manager to distribute content to blogs, social media, email broadcasts, and other requested channels
- Utilize systems and platforms to engage in social listening, reputation management, and social monitoring to gather insight and develop a broader outreach and marketing strategy, in conjunction with the communication department teams
- Responsible for maintaining a content calendar, copywriting as needed, scheduling, publishing, daily monitoring, and growing audience engagement across all owned platforms
- Collaborate with the department director, Web Management team, the News & Media Relations team, the Creative Communications team, and the Communications Project Manager to provide creative solutions, strategies, etc. to support key TRWD initiatives, projects, etc.
- Utilize social media management tools i.e., Hootsuite, Sprout Social, etc. and create reports identifying gaps and potential growth opportunities
- Collaborate across TRWD to identify, plan, and gather potential stories and drive key communication initiatives, while educating departments on best practices and social media responsibilities, as needed
- Conduct market research and develop multi-platform social media strategies, under the direction of the Community Relations and Marketing Manager
- Maintain familiarity with strategic District levels of service
- Continuous improvement monitoring and innovation efforts
- Perform other duties as required
Required Experience:
- One (1) to three (3) years of related experience
- Demonstrated skills in the use of social media and content management tools such as Hootsuite, etc.
- Experienced in platforms Facebook, Twitter, Instagram, and LinkedIn
- Experience developing and executing social media advertising campaigns and using analytics to optimize for maximum ROI
- Ability to learn digital systems and platforms i.e., Mailchimp, Canva, SurveyMonkey, Signup Genius, etc.
- Excellent organizational and time management skills
- Requires excellent verbal and written communications skills
- Must be organized and detail oriented with strong planning and problem-solving skills
Desired Experience:
- None
Required Education/Certification/License:
- Bachelor’s degree in marketing, public relations, or communications or four (4) years of required experience
- Valid Texas driver’s license
Desired Education/Certification/License:
- None
Success Factors/Job Competencies:
- Collaboration/Synergy – Works with others, cooperating in both interpersonal and team relationships; fosters enthusiasm and maintains mutual trust, candor, and respect. If applicable, manages groups effectively and builds partnerships with others
- Communication – The ability to listen actively; to impart thoughts, views, information, and ideas persuasively and adaptively
- Cooperation/Teamwork – Cooperates with others to accomplish common goals; works with employees within and across departments to achieve shared goals; treats others with dignity and respect and maintains a friendly demeanor; values the contributions of others
- Critical Thinking/Judgement – Uses analysis, wisdom, experience, and logical methods to make good decisions and solve difficult problems with effective solutions; appropriately incorporates multiple inputs to establish shared ownership and effective action
- Customer Service – Seeks to understand the needs of internal and external customers; delivers products and services that meet customer needs/objectives; is committed to continuous improvement and providing high quality products and services; communicates with customers to improve processes and provides updates on the delivery of services
- Engagement – Demonstrates commitment to the job, colleagues, TRWD, and its mission by acting in ways that further the accomplishment of its goals
- Initiative – Proactively identifies ways to contribute to TRWD’s goals and missions; achieves results without needing reminders from others; identifies and takes action to address problems and opportunities
- Listening – Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when personal opinion differs
- Prioritization – Spends his or her time and the time of others on what is important; focuses on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal
- Professionalism – Thinks carefully about the likely effects on others of one’s words, actions, appearance, and mode of behavior. Selects the words or actions most likely to have the desired effect on the individual or group in question
- Support of the Organization – Aligns behaviors and interests with the needs and goals of the organization. Is familiar with, and committed to, the vision, strategic direction, principles, and activities of TRWD. Positive about the organization and colleagues, as well as promoting TRWD outside the organization and defending it against critics
Physical Demands and Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Physical demands: While performing duties of job, employee is occasionally required to stand, walk, sit, and use hand to finger, handle, or feel objects, tools, or controls, reach with hands and arms, balance, stoop, talk or hear. Employees must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
- Work environment: While performing the duties of this job, the employee typically resides within an office or cubicle and may have occasional fieldwork, including job sites or construction locations, that will expose the employee to weather conditions prevalent at the time.
For HR Use Only: POS# 5
